Who are Sedulous?
Sedulous is an agency specialising in pan-European marketing consultancy, project management, communication strategy, conference production, market research and copywriting. The company has a team of two principal consultants: Amy Scott and Helen Parton, each of whom offers unique and complementary skills.
Amy Scott
Amy founded Sedulous in 1998 after becoming frustrated with the lack of pragmatic marketing advice available to UK companies. Since then, the company has grown rapidly by developing a reputation for creating highly effective marketing campaigns that make a real impact on the bottom-line. This reputation has been achieved by providing clients with strong strategic ideas, which we help them successfully implement through paying attention to the details along the way.
As a native New Yorker, Amy has been bringing an international perspective to marketing for over 25 years. Since moving to the UK in 1985, she has worked in marketing management for Japanese (CANON), English (UAPT-Infolink, Pilkingtons), and US (Sola Optical, Plantronics) companies, developing and implementing corporate and brand strategies at both local and international levels.
Her American background and pan-European experience is reflected in Sedulous’s client list, which includes UK, Danish, Portuguese, French and American companies in the telecoms, publishing, IT, new media, customer service, luxury goods and healthcare markets.
Amy holds a degree in psychology from the State University of New York at Stony Brook, a diploma from the Chartered Institute of Marketing and has a proven track record in product launches, building brands and raising corporate profiles.
Helen Parton
Helen Parton is a well-established writer and editor who has been contributing to business-to-business magazines for nearly a decade. She has written for Call Centre Focus, Call Centre Helper and Customer Strategy magazines, amongst others, and has also completed dozens of case studies for industry body the Professional Planning Forum's best practice guides.
Her commercial writing experience also ranges from writing press releases to mailshots; awards entries to white papers. She is a consummate editorial professional with a keen eye for detail and is never afraid of a fast turnaround time. Other key strengths include turning complex data and concepts into informative, digestible copy and keeping her finger on the pulse in terms of the latest industry trends and issues.
She is also passionate about workplace interiors and their impact on performance, and her debut book, Total Office Design, will be published later on this year.