Who are Sedulous?
Sedulous is an agency specialising in pan-European marketing consultancy, project management, communication strategy, conference production, market research and copywriting. The company has a team of two principal consultants: Amy Scott and Claudia Hathway, each of whom offers unique and complementary skills.
Amy Scott
Amy founded Sedulous in 1998 after becoming frustrated with the lack of pragmatic marketing advice available to UK companies. Since then, the company has grown rapidly by developing a reputation for creating highly effective marketing campaigns that make a real impact on the bottom-line. This reputation has been achieved by providing clients with strong strategic ideas, which we help them successfully implement through paying attention to the details along the way.
As a native New Yorker, Amy has been bringing an international perspective to marketing for over 25 years. Since moving to the UK in 1985, she has worked in marketing management for Japanese (CANON), English (UAPT-Infolink, Pilkingtons), and US (Sola Optical, Plantronics) companies, developing and implementing corporate and brand strategies at both local and international levels.
Her American background and pan-European experience is reflected in Sedulous’s client list, which includes UK, Danish, Portuguese, French and American companies in the telecoms, publishing, IT, new media, customer service, luxury goods and healthcare markets.
Amy holds a degree in psychology from the State University of New York at Stony Brook, a diploma from the Chartered Institute of Marketing and has a proven track record in product launches, building brands and raising corporate profiles.
Claudia Hathway
Claudia has ten years experience as an editor of business magazines. This has naturally given her excellent writing skills, but she is also an accomplished public speaker, an experienced conference & events organiser and a capable marketing professional.
Most recently, Claudia was editor of Call Centre Focus magazine, where she swiftly became an industry expert, with a bulging contacts book and a reputation as a professional brand ambassador. She also has experience of launching new products and improving the perception of struggling brands through quality communications and events.
With her experience in preparing publications for print, Claudia has a keen eye for detail and is nothing short of a perfectionist when it comes to the printed word.
Her key skill lies in understanding complex ideas and then communicating them in a digestible form that is easy to understand. She is also creative, with an appreciation of stylish design and experience in photography.