About Sedulous
Having worked in the UK for over two decades, I was often impressed with the strategic advice that marketing consultancies had to offer, but was disappointed in the way they helped companies execute that advice. In most cases the new strategic vision was never fully realised, because the consultancies failed to pay attention to the essential details during implementation, which would have made it a success. That is one of the reasons I founded Sedulous in October 1998.
Sedulous is a Marketing Consultancy specialising in pan-European marketing communications. The company has grown rapidly by developing a reputation for creating highly effective marketing campaigns that make a real impact on the bottom-line. This reputation has been achieved by providing clients with strong strategic ideas, which we help them successfully implement through paying attention to the details along the way.
As a native New Yorker, I have been bringing an international perspective to marketing for over 24 years. Since moving to the UK in 1985, I have worked in marketing management for Japanese (CANON), English (UAPT-Infolink, Pilkingtons), and US (Sola Optical, Plantronics) companies, developing and implementing corporate and brand strategies at both local and international levels.
My American background and pan-European experience is reflected in Sedulous’s client list, which includes UK, Danish, Portuguese, French and American companies in the telecoms, publishing, IT, new media, customer service, luxury goods and healthcare markets.
The work Sedulous undertakes falls into three main areas - strategic & tactical marketing consultancy, project management and conference production.
Sedulous provides strategic marketing expertise to a wide variety of clients in the UK and Europe. The nature of this work can range from a product introduction, creation of sales tools, channel programmes, communication activities to help to raise a corporate profile, in-depth qualitative research reports through to a full re-launch of a business or brand.
We often undertake project management roles for various clients, which can encompass acting as a Project Director for a programme or as a Marketing Director for clients on a short term basis.
In addition to developing communications programmes, for the past decade Sedulous has acted as an independent conference producer for many of the UK’s leading organisers, consistently creating some of the UK’s leading conferences
I hold a degree in psychology from the State University of New York at Stony Brook, a diploma from the Chartered Institute of Marketing and have a proven track record in product launches, building brands and raising corporate profiles.